Beijing is redoing all road signs. In one of its best moves, it dumped the “MS imperialist” Arial font and opted for national font neutrality — it stuck with Switzerland’s Frutiger, and his Univers font.
Along with the font change, however, also comes the re-emergence of officially approved Chinglish. Zhongguancun, in particular, is being hard hit. All bridges are being Chinglishified as 中关村一桥 becomes “Zhongguancun Bridge 1″.
That’s weird already. They should change it to “Zhongguancun 1st Bridge”. (I emailed the “guys in charge” and my email remains unanswered. What else do I expect…)
Question 1: Is this the first bridge in the series in the Zhongguancun region?
Answer 1: Yes.
Next Steps: Rename it “Zhongguancun 1st Bridge”. Next sign, please…
5th Avenue, Zhonghua 1st Road… Something xth something-or-other isn’t all that weird. (And our “Taiwanese compatriots” use it for Zhonghua 1st Road in Taipei, by the way, so it’s all supposed to be “real local”.)
Wrong: Zhongguancun Bridge 1
Right: Zhongguancun 1st Bridge